Sports Management, 12th Edition

Author: Bucher
Publisher:
Publish Date: 2005-01-07
Features: With the rapid development of economic globalization and the popularization of sports in various countries, the sports industry is emerging as one of the most promising new industries in the 21st century. After nearly two decades of rapid economic development, China's sports industry is flourishing and gradually becoming a new growth point in the national economy. The successful bid for the 2008 Beijing Olympics has provided an excellent opportunity for the industrialization and commercialization of sports in our country. The publication of this series of books will play a positive role in promoting the overall management level of China's sports industry, including the cultivation of management talents for the 2008 Beijing Olympics and the improvement of the quality of sports management personnel and administrative staff in relevant institutions. This series comprehensively covers all important areas of sports industry management. Most of the versions have been revised multiple times and have long established a reputation as classics and authorities abroad, with some even revised to the 12th edition. They are inspirational, guiding, and practical for the development and growth of China's sports industry market. The advanced concepts of sports industry management, as well as the practical skills and methods of sports and marketing management, will lay a solid foundation for rapidly improving the level of domestic sports industry management education. This book fully reflects the ideas of contemporary Western sports management and is currently the most comprehensive and innovative work on the market. It employs a unique approach to present various aspects of the field, covering both theoretical foundations and their practical applications, making it a compendium of great wisdom and talent from around the world. The book is composed of seven parts: basic theories of sports management, human resource management, political issues, sports venues, marketing, economics, and finance. It closely connects theories of management, sociology, economics, and other disciplines with the practice of sports management. The language is clear and accessible, making it highly readable and providing strong guidance for practical sports management activities. This book is suitable for teachers, graduate students, and undergraduate students in their third and fourth years who teach sports management in higher education institutions, as well as scholars researching sports management. Other sports professionals will also find this book to be an invaluable resource.