Entrepreneurial marketing

Author: Li Wei, Niu Yongge (editors)
Publisher:
Publish Date: 2005-09-09
Features: The hallmark of successful entrepreneurship is the successful realization of product sales. For a newly established enterprise, after acquiring a new product, how to successfully introduce it into the market becomes a crucial issue. This book is a marketing guide that explains how to successfully launch a new product into the market. From the perspective of an entrepreneur, it systematically introduces theories on establishing an entrepreneurial marketing organization, identifying entrepreneurial market opportunities, analyzing the market, defining the target entrepreneurial market to enter, formulating strategies and tactics for entering the new entrepreneurial market based on the target market, overcoming obstacles in market entry, providing safeguards for market entry, and ensuring safety management during market entry and maintenance. This book can serve as a textbook for MBA, undergraduate and graduate students in business administration and marketing majors, as well as a training manual for marketing theorists, marketing instructors, and entrepreneurial business owners in the society. The hallmark of successful entrepreneurship is the successful realization of product sales. For a newly established enterprise, after acquiring a new product, how to successfully introduce it into the market becomes a crucial issue. This book is a marketing guide that explains how to successfully launch a new product into the market. From the perspective of an entrepreneur, it systematically introduces theories on establishing an entrepreneurial marketing organization, identifying entrepreneurial market opportunities, analyzing the market, defining the target entrepreneurial market to enter, formulating strategies and tactics for entering the new entrepreneurial market based on the target market, overcoming obstacles in market entry, providing safeguards for market entry, and ensuring safety management during market entry and maintenance.