Luxury Cars Dream - A Century of Epic - BMW

Author: Li Jingsheng
Publisher:
Publish Date: 2006-04-10
Features: When it comes to the Chinese translation of foreign brand names, "BMW" is undoubtedly a classic example that perfectly combines sound and meaning. Translating the seemingly mundane name "Bayerische Motoren Werke AG" into "BMW" as the Chinese name for the world's top luxury car brand, the translator's ingenuity is truly admirable. First, the name is loud, beautiful, and aligns with the Chinese principle of choosing auspicious names. Second, "BMW" is a direct phonetic translation, seamlessly blending Eastern and Western elements. Third, the horse is a tool for carrying people and goods, making the concept of a car evident. Additionally, the word "bao" (meaning treasure) evokes a beautiful fantasy of this extraordinary "horse," as the phrase "luxury car and beautiful horse" has been around for centuries. But do you know that this extraordinary "horse" has been nurtured by heaven and earth, carrying the honor of a mythical flying horse, walking from blue skies and white clouds? Do you understand the brand spirit embodied in the high-speed rotating propeller logo under the blue sky and white clouds? Let the blue sky speak, let the white clouds speak.