New Store Opening Strategy

Author: Tang Wen (Compiler)
Publisher:
Publish Date: 2005-08-01
Features: Recommended by seasoned industry designers, featuring 15 of the most market-valuable industries, 800+ classic store-opening cases, and 100 of the most popular types of stores today. The concept of a "personalized store" originated early in the United States and became popular in Japan, meaning stores with unique styles, higher professionalism, and distinctive creativity. In today's era of countless stores, personality is the soul and lifeblood of a store. Only by striving for individuality can a store attract the discerning eyes of customers. In an age where personalization is the key to survival, establishing a unique identity has become a commercial trend and the latest in opening a store. Only with a strong sense of individuality can your store stand out in the fierce commercial competition, dominate the market, and remain steadfast. "We are now in the era of commercial individuality," said Robert S. Walton, CEO of the top retailer Walmart. This book selects classic cases from industries such as catering, retail, chain stores, design studios, and various service centers, and appends over 100 currently popular and emerging industries. It covers all processes, including store investment analysis, store decoration, advertising creativity, operational management, and marketing. It provides a simple, easy-to-understand, and practical guide for those entering the business world, as well as a comprehensive reference for creating a personalized store. It helps you effortlessly join the ranks of successful entrepreneurs.