Don't hurry to eat your cotton candy

Author: (USA) Jim D. Posada, Ellen Singer
Publisher:
Publish Date: 2006-01-01
Features: During the process of business development, companies often face the temptation of "cotton candy." If they only focus on immediate gains, it can often hinder their growth. This lively and engaging little book offers profound insights that everyone who truly seeks success should read! — Wang Shiqi, Chairman of Vanke Corporation
How can you turn your "today" into the "tomorrow" you desire? Don't hurry to eat the cotton candy. Plan for the long term, wait for the right moment, and you can enjoy more. Successful people never break their promises. To gain something from others, you must earn their trust and willingness to help you. To get people to do what you want, the best way is to influence them. Success does not depend on your past or present. The beginning of success lies in your willingness to do what those who have not succeeded are unwilling to do.
Stanford University's decade-long experiment tracking hundreds of families reveals the secrets to a happy and successful life. For Arthur, who was only satisfied with the present, there was no real "tomorrow." He could only envy those successful people who had realized their dreams. When his boss Jonathan told him the secret to success through the story of the cotton candy, he finally understood what kind of life he truly wanted. For him, not hurrying to eat the cotton candy today meant greater success and happiness tomorrow.
This book introduces the "Cotton Candy Theory" based on Stanford University's "Cotton Candy Experiment": the ability to delay gratification of your desires will help you achieve greater success (those who resist the temptation of cotton candy are more successful than those who eat it). Through the story of successful entrepreneur Jonathan Pechter helping his driver Arthur set goals and take practical steps to achieve them, the book explains why some people succeed while others fail. Regardless of your profession, resisting the temptation of cotton candy will guide you toward success.
About the Authors: Dr. Jim D. Posada is an internationally renowned speaker and writer. He provides motivational guidance to the famous Milwaukee Bucks and Los Angeles Lakers teams, and his clients include many world-class companies such as Verizon, Pfizer, Kodak, Xerox, 3M, and Continental Airlines. Ellen Singer is the author of the award-winning book Quicksand: One Woman's Escape from the Husband Who Stalked Her.