Man-made hero

Author: Ni Jinrong et al.
Publisher:
Publish Date: 2005-01-01
Features: They claim land and build houses, they accumulate wealth, they reshape cities, and they influence lives! China is entering an era of large-scale real estate development. As long as you believe in the sustained growth of China's economy; this is also an era where real estate lords are born. Whether you accept it or not, large group developers will dominate China's real estate market. For consumers, this might mean something good—large companies are bound to focus on brand building.
Beijing Youth Daily's Guangsha Times published Land Made Heroes, selecting 14 real estate enterprises. The vast majority of them have already begun their national strategic layout. In 2004, the combined sales of these companies could surpass the 80 billion yuan mark. If calculated based on China's real estate sales of 760 billion yuan in 2003, these companies' sales would account for nearly one-tenth of the country's total real estate sales.
Of course, the 14 protagonists in this book are not just included because of their companies. In China's real estate industry, there are many companies larger than theirs. The selection of these individuals is not only due to the scale and influence of their businesses but also because they possess unique personal characteristics and distinctive management philosophies.
This book records 14 of the most influential entrepreneurs in China's real estate industry. By tracing their life trajectories and the rise and fall of their careers, and exploring the expansion and contraction of their businesses, you will find that success follows certain patterns.