Car Salesperson Handbook

Author: Wei Li
Publisher:
Publish Date: 2005-06-01
Features: Characteristics of a Car Salesperson's Profession; Car Salesperson's Knowledge Enhancement; Training for "Genius" Car Sales; Case Studies of Car Sales Processes
Cars are machines that change the world. In today's world, an increasing number of human activities have been or are being transformed by cars, and people's production and daily lives are becoming increasingly inseparable from them. As a car salesperson, we are not simply selling cars but selling lifestyles—selling the kind of beautiful, comfortable, convenient, and dignified life that humans continuously pursue. Therefore, we are the point of contact with customers. We are not just salespeople; we are consultants who help customers change their lives and seize business opportunities, car purchase advisors, travel advisors, and the people customers think of and want to meet at time.
The sales process is a highly complex one, and no product's sale is an exception. However, car sales require exceptionally high technical expertise. Many outstanding sales masters worldwide have sold products that are cars. As a sales expert, one must meet customer needs while achieving sales goals; satisfy customers at different levels while ensuring the company's profitability. Thus, sales is an art, and selling cars is an even more luxurious art.
Target Audience: Car Dealers, Car Salespeople.