Franchise Practice Series Franchise Case Collection

Author: Yang Lijuan
Publisher:
Publish Date: 2004-01-01
Features: Over the past 10 years of the development of franchising in China, how many billion yuan enterprises have been created? How many millionaires and billionaires? Although we cannot obtain a specific answer, we know that the answer must be thrilling. Internationally, franchising is known as the Third Commercial Revolution and is referred to as the most successful marketing concept in human history by the American futurist and author of Megatrends. Due to its characteristics of enabling rapid business expansion without requiring huge investments, it can be anticipated that franchising will become a new growth driver for China's future economic development, with tremendous potential for growth.