Channel Dynamics (China Marketing and Planning Elite Forum)

Author: Liu Weihua
Publisher:
Publish Date: 2005-10-01
Features: "China Marketing and Planning Elite Forum" is a collection of classic works in Chinese marketing and planning in the new century, serving as an excellent textbook for the current Chinese local marketing and planning culture. It is based on the rich practices of numerous elites, summarizing, refining, and organizing the successful experiences in Chinese marketing and planning, condensing the insights of China's marketing and planning elites. It is a practical guide for developing China's market economy. "China Marketing and Planning Elite Forum" is a stage for Chinese marketing and planning elites. The forum gathers entirely original works, reflecting the innovative spirit of Chinese marketing and planning elites in the context of their country. It is committed to building a local Chinese marketing and planning culture system, holding significant guidance for the development of marketing and planning practices in Chinese enterprises. The works selected for the forum avoid empty preaching; they are based on numerous famous Chinese marketing and planning cases, deriving rigorous marketing and planning theories and scientific methods. The forum does not resort to obscurity; it uses simple and fluent language to guide people into the of marketing and planning science, allowing them to receive education while enjoying the experience. Although the forum is a theoretical collection, it lacks the stiffness of theory. It is an engaging and lively textbook for marketing and planning professionals to learn about China's market economy and marketing and planning theories.