Marketing Power - A Brand's Lightning Victory in the Chinese Market: Full Record of the Entire Process

Author: Liu Jike
Publisher:
Publish Date: 2004-10-01
Features: The author uses the real-life case of his own A-brand's rapid success in the Chinese market as a vehicle to systematically explain marketing theories and methods. This book is the first on the market to provide a detailed analysis of "how to build a brand," demonstrating to readers how to operate a brand and increase sales with a wealth of original data and tables. The greatest feature of this book is its organic integration of theory and practice. It applies various marketing theories and tools in real-world marketing practices, offering both theoretical depth and systematicity while also being highly practical and actionable. The author emphasizes that in-depth market research is the cornerstone of successful marketing; his unique three-tier distributor management system strategically solves the long-standing challenge of distributor management; and the integrated marketing communication strategy is an outstanding application of Schultz's theory of integrated marketing communication in the Chinese market. In the era of marketing, this book is a knowledge treasure trove with a brand-new significance. It undoubtedly offers high theoretical and practical reference value for those who aspire to success in the field of marketing. At the same time, it can be considered a "Bible" on the path of a marketer's growth, providing the strength to succeed, as well as the methods and courage to overcome difficulties.