IBM Perspectives

Author: [British] Fos, Stone, translated by Guo Bei
Publisher:
Publish Date: 2003-01-01
Features: It can be said that the ability of "giants" like IBM to "dance" is closely related to the research findings in this book. In fact, after reading this book, you will find that IBM's transformation into a "dancing giant" largely owes its success to CRM. This book can be considered a fundamental summary of IBM's perspectives and methods. If you are entrepreneurs and managers who are currently implementing or will implement CRM, if you are researchers and students, or if you have a deep interest in the secrets behind IBM's "elephant dance" and the successes and failures of companies in many industries around the world, then please read this book—you are sure to gain something valuable.