How to Become a Marketing Expert

Author: Di Zhenpeng
Publisher:
Publish Date: 2006-01-01
Features: The perfect read for salespeople to quickly improve their performance. It's hard to be a salesperson, and becoming a marketing expert is even harder. But if you can quickly master marketing skills, success in marketing is within reach! What are professional marketing skills? How can you win absolute trust and loyalty from customers? How to handle customer rejections during the marketing process? What mindset should a marketing expert have? This book introduces eight highly practical marketing skills in a humorous and lively style, systematically analyzing the secrets of becoming a marketing expert. In addition to vividly teaching the general procedures and skills of marketing, it also presents brand-new sales concepts and methods such as the "Buddy Program," "Humanistic Marketing," and "Chain Questioning." Marketing managers and salespeople can gain great inspiration while easily mastering the techniques of successful sales, thereby quickly improving their performance.