Never Give Up -- I Challenged McDonald's

Author: Qiao Liu
Publisher:
Publish Date: 2005-11-01
Features: "Never Give Up: I Challenged McDonald's" Why has China not produced a brand like McDonald's? Why has China not had a global food brand? In 1995, a Chinese Qiao Liu attempted to answer this question. He founded "Hong Gaoliang" and challenged McDonald's. In just two or three years, "Hong Gaoliang" rapidly rose, capturing the attention of the Chinese people and the world. McDonald's headquarters in the United States even sent people to China to investigate "Hong Gaoliang." However, as the saying goes, "Fortune can change in an instant." To pursue greater development, "Hong Gaoliang" took a risky financial move, which violated the law. "Hong Gaoliang," this overnight success in China's fast-food industry, collapsed overnight. Qiao Liu, this rising star in China's food and beverage industry, was also imprisoned. This book is the result of Qiao Liu's painstaking efforts written while he was in prison. Bankruptcy, imprisonment, divorce—this man, completely at his wit's end, reflected deeply and wrote with vivid and sincere words, pouring out his blood and tears to tell readers about his arduous entrepreneurial journey. It comprehensively reveals the rise, glory, and fall of "Hong Gaoliang," including its secrets of success and the reasons for its failure. Qiao Liu's understanding of his career and his reflections on success and failure are thought-provoking. Every entrepreneur and dreamer may find inspiration, enlightenment, and strength in his words. After his release from prison, Qiao Liu remained determined and full of passion, striving to rise again. His unwavering courage is truly admirable.