Depth - How to Become a First-Class Enterprise in China

Author: Huang Zhaochun
Publisher:
Publishing Time: Not available
Features: Many Chinese enterprises are like stubborn children, always wanting to play hula hoops while doing homework, only to end up losing both—the hula hoops remain untouched, and in the end, even the homework gets done incorrectly! Milton Kotler once said, "Visionary Chinese leaders have successfully built trustworthy corporate images, but what we currently promote is merely product-representing company images, while products themselves should have their own vivid identities." The in-depth positioning proposed by Mr. Huang Zhaochun is worth learning and reflecting upon by our enterprises. From the book, you can realize an idea often overlooked by us: many methods and concepts are not as profound or difficult to understand as we think; everyone believes they have already implemented them. The difference lies in depth—some touch the core, while others float on the surface. The results, of course, are vastly different, as these two approaches offer fundamentally opposing perceptions and benefits to consumers. Relying solely on this book may not achieve your grand ambitions, but it can lay a solid foundation for success. Because for any enterprise aiming for great achievements, in-depth positioning is an unavoidable step!