IBM Change Management - A Great Academic Discipline for Long-Term Success

Author: (USA) Walter K. Conerly
Publisher:
Publish Date: 2004-01-01
Features: IBM's corporate spirit is unparalleled in history. No other company has had such a profound and imminent impact on the global industry and human lifestyle as IBM. Its success lies in the courage to innovate and transform at critical moments. In the book, the author thoroughly elaborates on IBM's business philosophy and provides an objective and specific analysis of its growth and development.