MBA Core Required Course - Marketing (Part 1 and Part 2)

Author: Gan Huaming, Editor-in-Chief
Publisher:
Publish Date: 2003-09-01
Features: Systematically introduces the core courses of EMBA/MBA in Europe and America, accurately elaborates on the essential business management knowledge that EMBA/MBA students must firmly grasp. Based on the most authoritative and widely accepted knowledge in Europe and America, it encompasses the most common and applicable methods. This book absorbs the latest achievements of the world's most authoritative business management masters up to 2001, systematically introduces the core courses of EMBA/MBA in Europe and America, accurately elaborates on the essential principles of business management that MBA students must firmly master, based on the most authoritative and widely accepted knowledge in Europe and America, and encompasses the most common and applicable methods.