International Marketing

Author: Xu Zijian
Publisher:
Publish Date: 2001-01-01
Features: Introduction to International Marketing is an extension and development of marketing, primarily focusing on the laws governing marketing activities in international markets. This book introduces the fundamental theories, strategies, and methods of international marketing, analyzing the special challenges frequently encountered by businesses in international marketing. It is hoped that this book will provide learning and reference value for a wide range of business professionals engaged in international marketing, as well as students majoring in related fields at universities. The book is particularly suitable for those who have not studied the principles of marketing before.