Web Weaving - Effective Marketing Integration Training

Author: Cai Danhong
Publisher:
Publish Date: 2001-01-01
Features: Today, China's market economy has entered a track of standardized development, coupled with the obvious regional characteristics of the Chinese economy, which poses new challenges to marketing professionals. Marketing professionals must formulate different marketing strategies and tactics based on the external environment and internal conditions of the different regions they are in. Regional marketing is both a component of overall marketing and an executor of the overall strategy, while it also influences the formulation and adjustment of the overall strategy. This book tells the story of how to be an excellent regional marketing manager in the form of a narrative. The book is set entirely in the reality of mainland Chinese enterprises, with the story of the protagonist, Wang Qingting, as the regional manager of the Zhejiang branch of Jiangxi Ente Health Products Company, as the thread. It elaborates on theories such as marketing, public relations, sociology, psychology, interpersonal communication, and management, and integrates and unfolds these profound yet obscure theories through the alternation of vivid real-life conflicts. Therefore, it is easy to understand and helps regional marketing managers clarify their work, think dialectically in the face of specific problems, and know how to operate in practice. As a result, it has high practical value.