Author: (USA) Wolf; Translated by Huang Guangchuan, Deng Shenghua
Publisher:
Publish Date: 2001-05-01
Features: The Power of Media Optimizes the Economy, Entertainment Factors Transform Lives! The author is the Chief Consultant for top-tier media and entertainment companies, the founder and senior partner of Post-Arden Hamilton Media & Entertainment, one of the most influential authorities in the American entertainment industry. In this book, he proposes a novel marketing concept: transforming our economy with entertainment factors. The book includes: Entering the Entertainment Industry, Thriving Consumers Seeking Happiness, No Entertainment, No Business, and Intense Competition for Attention.
Entertainment Economy: Media Power Optimizes Life
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