IDG New Economy Business Practice Series for Dummies - How to Do Well in Online Sales

Author:】Leslie Hert Landquist (USA)
Publisher:
Publish Date: 2000-06-01
Features: What are the characteristics of online marketing? How to attract customers' attention? IDG uses lively language, vivid examples, and concise illustrations to tell you the theory and guiding principles of online soft marketing. It discusses the integration of online characteristics and the marketing process from aspects such as strategic planning, market research, web pages, advertising, public relations, distribution channels, marketing testing, and customer service, helping you achieve successful full-process marketing. The book elaborates on how to build, manage, and maintain sales sites, how to create professional-level sales content to attract customers, how to promote your site, how to accept online payments, and how to provide security measures for customers' shopping.