101 Ways to Shape Corporate Image

Author: [British] Timothy RV. Foster et al.
Publisher:
Publish Date: 1998-10-08
Features: This 101 Method includes secrets for understanding the public, analyzing the media, improving one's own image, and using mass media to generate news effects for self-promotion, as well as effective suggestions for planning special documents, etc. The 101 Method is based on reliable practical experience, progresses step by step, is easy to apply, and is suitable for various business companies, providing highly effective and practical help for those who aim to succeed in media relations. In the business world, most advertisements are created and planned by specialized advertising agencies.