Advertising industry ecological environment in China

Author: Compiled by the Academic Committee of the China Advertising Association
Publisher:
Publishing Date: 2003-04-01
Features: This book consists of 6 parts, including "" (Key Report Section), "" (Development Environment Ecosystem Section), etc., and "" (Academic Annual Meeting Summary." The included papers are such as "Advertising Company Special Comprehensive Report" and "Conceptual Framework for Ethical Guidelines of Chinese Advertising in the New Era."

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