Modern Enterprise Management Techniques Series: Breaking Through Limits

Author: Han Guangjun
Publisher:
Publish Date: 2001-01-01
Features: This book follows the principle of practicality, systematically elaborates on the theory of product promotion, conducts an in-depth study and exploration of the combination of the best promotional models, and provides a detailed analysis of the implementation strategies and operational techniques of sales promotion, personal selling, advertising incentives, and public relations.