The Ten Commandments of Marketing – How to Have More Customers

Author: Mike T. (USA) wrote; Huang Hongmei translated
Publisher:
Publish Date: 2003-06-01
Features: "The Ten Commandments of Marketing" is an excellent tool for training new salespeople in key techniques, and it also helps experienced salespeople refine their skills. "The Ten Commandments of Marketing" is the best method I've seen that emphasizes business over products. "The Ten Commandments of Marketing" allows us to add our sales methods to the list of competitive advantages. When products or services are difficult to describe, intangible, have long sales cycles, or are expensive, these products can be challenging to sell. In such cases, traditional sales methods not only fail to help but may actually hinder the success of the sale. The "Way of Selling" process removes speculation in hard-to-sell, intangible products and services, enabling sellers to turn their sales methods into a significant advantage equal to the products and services themselves. After reading this book, salespeople and sales managers will be able to use an easily measurable model to guide their sales process. No more smoke and mirrors, blind luck, or high-pressure sales. Only a step-by-step procedure that ensures salespeople have a higher success rate. Moreover, buyers' expectations are more likely to be met. If you are in sales management, "The Ten Commandments of Marketing" can help you manage your sales channels more effectively, control sales costs, and predict sales and revenue more accurately.