Maximize Marketing 03

Author: Thomas L. Collins
Publisher:
Publish Date: 2003-01-01
Features: There are three reasons to explain the value of this book: First, its own "marketing" is extremely successful, with 250,000 copies published and translated into multiple languages; Second, the author's theoretical expertise is recognized by peers. Third, and most importantly, the global marketing company Lippincott Collins, which they founded themselves, has now become the most renowned marketing company in the world, with annual revenues exceeding $2.5 billion.