Wenwen Western Business Management Classics Library · Information Economy Series: Internet Fight

Author: Carloz Manzoni
Publisher:
Publish Date: 2000-01-01
Features: This book first explores the lessons from the early days of "Netscape" and the company's large-scale expansion on the Internet, then describes the strategies, technologies, and operational aspects of competition in the Internet era. It analyzes how "Netscape" used product design to gain strategic leverage, and details the efforts of "Netscape" in enhancing flexibility, innovation, and speed in software development. Finally, it summarizes key strategic, organizational, and operational principles.