Mars Marketing: Successful Examples of Relationship Marketing

Author: Peng Cheng
Publisher:
Publish Date: 2003-02-01
Features: This book will tell readers the high-level strategies that Mars has used to win over customers, suppliers, and competitors through relationship marketing. It is part of the "Strong Century Marketing Series," which includes: "Disney Marketing: The Success Formula for Selling Happiness," "Citibank Marketing: The New Era of Bank Marketing," "Coca-Cola Marketing: Authorizing Production Strategies," "McDonald's Marketing: Winning Globally Through Franchising," "Mars Marketing: A Success Model of Relationship Marketing," "Nike Marketing: The Intermediary Brand Strategy," "Sony Marketing: Reshaping the Brand Image of 'Made in Japan'," "Microsoft Marketing: Winning with Soft Power," and "Amazon Marketing: Challenging the Traditional Model of Online Marketing."