Crisis Marketing: The First Crisis Marketing MBA Teaching Material in China: The First Crisis Marketing MBA Teaching Material in China

Author: He Zuoqi
Publisher:
Publish Date: 2003-09-01
Features: Why did KFC remain prosperous during the SARS epidemic? Why could American Continental Airlines quickly resume its routes after 9/11? Why did the collapse of the World Trade Center not cause significant losses to the assets of Morgan Stanley and its clients? Why could Guojing Gong achieve both fame and profit amidst the nationwide backlash against the Baijiu industry caused by the "Shanxi fake liquor case"? All these answers can be found in "Crisis Marketing"!