Fashion Management

Author: Peng Cheng
Publisher:
Publish Date: 2002-09-01
Features: Fashion is everything! In this book, Tom Peters believes that in the business world, everything is moving towards softening, volatile fashion, the life cycle of products or services is becoming shorter, consumer demands are changing rapidly and becoming more niche, and new products are constantly emerging. The tide of fashion has overturned traditional management theories. To adapt to the fashionization of the global market, businesses must go beyond the ordinary, liberate themselves, and practice "fashion management." For short-term demand changes, provide "custom-tailored" and highly responsive product lines; every employee should fully unleash their imagination, must have the ability to "steal" and take a gamble; small-scale, flat, fully committed to doing something, developing outstanding expertise in a narrow field; establish a rapid learning mechanism, stay close to customers, and respond to market demands at super-speed, launching a new product or service ahead of competitors in the industry. This is fashion management.