Media and Personality

Author: Bu Wei
Publisher:
Publish Date: 2001-10-01
Features:
Is the medium gendered?
Does the medium portray gender through a male-centered culture or a gender-equal perspective?
How is the medium related to my life?
How do we, including both men and women, perceive our own images? This book attempts to answer these questions. It is the first book in China on media and gender, compiling the author's six years of research, including theoretical and policy discussions on communication and gender, empirical reports on media and gender, and media reviews.
The book is divided into three units.
Unit 1: "Theoretical and Policy Discussions";
Unit 2: "Empirical Reports";
Unit 3: "Media Reviews"
In this book, each article is preceded by a short introduction, either explaining the origin and significance of the research or providing background information related to the research topic, to facilitate readers' understanding.