Direct Selling in a Direct Selling Year - What Can We Learn from Amway

Author: Zhang Gu Zhu
Publisher:
Publish Date: 2005-01-01
Features: The Reform and Opening-Up policies allowed China to fully embrace the market economy and adopt various new phenomena. In the early 1990s of the 20th century, direct selling entered China. Whether foreign or domestic companies, whether established direct selling companies or emerging ones, all quickly gathered on the fertile land of mainland China, creating a storm of direct selling. In China, direct selling as a marketing method has developed at an unprecedented speed, with a vast influence and a large number of practitioners, making it truly historic. That is why direct selling continues to attract extraordinary attention in China today. Why are many companies now adopting direct selling instead of relying solely on traditional marketing? Let us set aside whether this approach has problems for now, but we should recognize the opportunities. This book primarily explores where the appeal of direct selling lies, what it has brought to China, and what traditional marketing can learn from it. Chinese business operators should take lessons from Amway, such as its rules and regulations, business model, management style, distribution methods, talent acquisition, personnel management, and how to retain customers, among others. Amway's current transformation gives us what insights? From the Amway people, what else have we learned? Setting plans, spirit, attitude, analysis, perseverance, quality, psychological adjustment, and more. Imitation is the shortcut to success. How should we imitate?