Strategic Electronic Marketing: Managing E-commerce: Managing E-commerce

Author: Clando
Publisher:
Publish Date: 2001-01-01
Features: This book adopts a systematic and integrated approach to explore e-commerce marketing. It combines fundamental marketing principles with e-commerce marketing methods, with a focus on how e-commerce marketing methods will fundamentally transform traditional marketing processes. By studying this book, you can prepare for non-linear communication, online marketing, interactive advertising, new product development, and adapting to new distribution systems in the ever-changing competitive environment.