Disney Empire

Author: Jiang Jichun
Publisher:
Publish Date: 2001-10-01
Features: Disney Empire – The Operating Strategies and Success Secrets of the King of Global Entertainment Industry was born in response to the times. This book is not a chronological record of Walt Disney's life and the development of Disney Company, but rather selects its major works, explores its valuable experiences, and provides in-depth interpretation and analysis of the operation of these valuable experiences, making it easier to understand and apply in practice.