Concept of Integration -- Eleven Dimensions of Brand Building

Author: Yin Jianhong Wenwu
Publisher:
Publish Date: 1999-04-01
Features: This book consists of 11 chapters, with content that is rich, substantial, and novel, primarily focusing on the spark of creativity: new product development and brand decision-making; attracting the attention of customers: image building and brand planning; the fulcrum of the brand lever: quality management and brand planning; economic alarm: market brands and brand planning; if you can't be the president, be an ad person: advertising management and brand planning; maximizing profit and efficiency: marketing management and brand planning; Can Chinese CI be achieved in one step: CI construction and brand planning; creating your own rapid response team: public relations art and brand planning; if our brand faces problems: crisis management and brand planning; achieving the momentum of Dongfeng: capital operations and brand planning; "The Earth Village" revelation: internationalization direction and brand planning, etc.