Pali Marketing Idea Bank: Market Enhancement

Author: Chen Peng
Publisher:
Publish Date: 1999-05-01
Features: After a company enters the market, expands its market presence, and consolidates its position, the next challenge is how to further enhance its market performance. This involves restructuring and reorganizing in terms of thinking, organization, methods, etc., to break through stage-specific limits and achieve effective market improvement and expansion. This book primarily discusses this issue from several aspects, including the enhancement of existing and potential markets, CPU enhancement, and more. It offers significant practical insights for business executives and marketing managers on how to improve market performance, making it a valuable reference for marketing students and faculty.