Pali Marketing Idea Bank: Marketing for High-Tech Companies

Author: Ni Haipeng
Publisher:
Publish Date: 1999-01-01
Features: This book will tell you what high-tech marketing is and how to do it. Because the power of technology affects both the advantages of businesses, market conditions, and customer needs, as a marketing manager, you must analyze the environment with technology in mind and formulate target marketing strategies and marketing mix strategies. In all these aspects, this book will provide you with practical help. The development of high technology has become one of the most exciting things in our time. Endless high-tech companies have created one economic miracle after another in the digital age. While providing consumers worldwide with incredible products, marketing is also becoming the most critical focus for high-tech companies. Because almost everyone knows that the best technology does not equal the best product, and the best product does not equal the best market. More important than anything else is to transform the power of technology into market power. Compared to strong technology, you should have even stronger marketing.