National Higher Vocational Education Planning Textbook · Marketing Major — Classic Marketing Cases and

Author: Hu Dehua
Publisher:
Publish Date: 2005-08-01
Features: This book presents carefully selected classic marketing cases from both domestic and international sources, primarily covering topics such as market penetration, market expansion, brand cultivation, sales promotion, innovative advertising, winning through innovation, cultural marketing, celebrity marketing, relationship marketing, and crisis public relations. It includes both successful and unsuccessful cases. During the compilation process, the author emphasizes the authenticity and practicality of the cases while striving to make them easy to read and understand, providing inspiration and lessons for readers.