Car Fairy Tale Car Brands and Trademarks (Two-color)

Author: Lin Ping
Publisher:
Publish Date: 2006-01-01
Features: This book is one of the "Automotive Culture Series," primarily introducing car brands and trademarks. A trademark is a unification of artistry and symbolism, a totem that reveals the quality, reputation, principles, and spirit of an automobile manufacturer, thereby also serving as a microcosm of the survival and dignity of an automotive enterprise. It is a totem, embodying people's aspirations and dreams; it is a banner, summoning the bold ambition and wisdom of politicians and entrepreneurs in the global automotive business war. World-renowned car brands and trademarks are the result of generations of struggles, sacrifices, tears, and sweat by automotive entrepreneurs, technological experts, and manufacturers. Each car brand and trademark has an extraordinary origin, intriguing and adding much charm to our further understanding of automotive culture. The book contains over 270 precious images. As part of China's set of Automotive Culture Series, it is hoped to assist readers in admiring, discussing, using, and enjoying cars. A well-illustrated book is sure to bring readers enjoyment.