Loyalty can be sought — Acquiring Customer Lifetime Value

Author: Yang Donglong, Editor-in-Chief
Publisher:
Publish Date: 2003-01-01
Features: If you have customer loyalty, you have everything! Loyalty, this once neglected virtue by merchants, is now increasingly favored by many businesses. Extensive research has found that the pursuit and acquisition of "loyalty" are the key principles behind the enduring success of many thriving companies. This includes both traditional industry giants like Walmart, General Electric, and Carl's Jr., as well as modern economic upstarts like Dell, Cisco, and eBay. However, simply knowing that loyalty is valuable is not enough—just as everyone knows Mount Everest is the world's highest peak, few can actually reach its summit. Therefore, to gain loyal customers, we must adopt a scientific approach. This book is tailor-made for companies desperately seeking the "footprints" of loyal customers. It provides a highly practical customer loyalty solution, including a series of strategies and techniques. The writing is innovative, lively, and philosophically rich, making it engaging and thought-provoking to read. If you want to gain a competitive edge by building customer loyalty relationships, this book is a valuable read.