Employee Motivation: Practices and Case Studies

Author: (USA) Grensing-Pophal (L.) / Guo Cunhai
Publisher:
Publish Date: 2005-04-01
Features: Different generations of employees have different needs. Employees in the 21st century place greater emphasis on the balance between work and family life. Money is no longer the primary factor in attracting employees, while autonomy, value realization, learning opportunities, support and recognition from supervisors, and flexible work hours have become more effective measures to motivate employees. This book starts from theory and focuses on practice, combining numerous case studies to provide a detailed introduction to various motivational measures and their key implementation steps. Any organization can use this book to reform and improve its own incentive systems and measures, thereby retaining better employees for longer. The book blends theory and case studies. It defines the term "motivation" theoretically, explains the "Hierarchy of Needs Theory," "Y Theory," and "Z Theory," and points out that companies need to break free from the traditional constraints of monetary benefits and rewards, delving deeper into non-monetary techniques in areas such as recruitment, retention, and employee motivation.