Corporate Regulations and Standards Model III Marketing Management

Author: Zhang Daosheng (Compiler)
Publisher:
Publish Date: 2005-07-18
Features: "Marketing Management" is based on advanced management theories and experiences from both domestic and international contexts. It selects advanced management systems from successful enterprises worldwide as models, embedding abstract management theories into scientific and specific operational systems. This makes it intuitive and practical, establishing a comprehensive and scientifically applicable model of management systems required by enterprises. "Marketing Management III: Enterprise Rulebook Model" covers various rules and regulations for key marketing management aspects such as marketing planning, market information management, salesperson management, market promotion management, marketing channel management, customer relationship management, and after-sales service management. It serves as a tool for enterprises to standardize their marketing management. Whether it is large enterprises or small and medium-sized enterprises; whether it is emerging industries or traditional industries, this book is designed to serve them. Additionally, this book holds significant reference value for the study and research of marketing management systems.