Marketing Management: Textbooks and Cases

Author: (USA) Louden et al. (Auth.), Chen Ziyong et al. (Trans.)
Publisher:
Publishing Time: Not available
Features: This book provides a comprehensive discussion on current marketing decision-making methods. The content includes: Marketing Management Process, Customer Analysis, Competitive Analysis, Financial Analysis of Marketing Decisions, Marketing Plan: Strategic Perspective, Marketing Plan: Operational Perspective, Implementing the Marketing Plan, Evaluation and Control of Marketing Behavior.