Media Frontline Report

Author: Zhou Wei, Editor-in-Chief
Publisher:
Publish Date: 2002-03-01
Features: To study cutting-edge media issues and engage with people concerned about media transformation has been our initial aspiration. As the discussion deepens, we increasingly feel the responsibility to do this well, because the media industry is related to national progress, national cultural sovereignty, and the great rejuvenation of the Chinese nation. This is the duty, task, and mission of every media professional, and even more so, it is a calling. Currently, the wave of media group consolidation is surging, with new media players emerging constantly. With China's entry into the WTO, the media faces numerous new situations, tasks, and challenges. Where is media reform headed? This is a question that haunts the hearts of all media professionals. This book presents a panoramic view of the ongoing media transformation in China from the strategic perspective of economic globalization and participation in international competition, addressing a series of cutting-edge media issues and introducing the basic operations of Western media. The book is divided into six parts: The Emerging Wave of Media Group Consolidation, Foreign Media Making Inroads into China, The Competition of New Newspapers, The New Economy of Media, Media Illness, and Western Media Operations.