Discovery of Target -- Whole-Process Practical Operation of Enterprise Strategic Planning

Author: Lin Yougang and Zhang Juqin
Publisher:
Publish Date: 2005-01-01
Features: This book takes the perspective of enterprises and focuses on practical strategies for successful strategic planning, targeting managers in companies. The chapter structure is as follows: Chapter 1 introduces what strategy, strategic management, and strategic planning are, helping managers build a systematic conceptual understanding of these concepts and laying a solid foundation for planning work. Chapter 2 presents a crucial model in planning—the Three-Axis Model of Strategy. This model assists strategic planners in establishing the overall framework for strategic planning. Chapter 3 explores the Value-Based Business Competitive System, explaining how to use Porter's value chain as a foundation for business competitive system models to think about the construction of enterprise competitiveness, enabling companies to understand how to engage in competition. Chapter 4 discusses how enterprises can effectively carry out strategic planning work and achieve good outcomes by focusing on organizational processes, including methods for formulating strategic plans, the different tasks expected from personnel at various levels in strategic planning, and specific organizational processes. Chapter 5 is the key content of the book, detailing how to develop strategic planning proposals, including the content framework of a strategic planning report. Chapter 6 explains how enterprises can establish their own strategic planning organizational systems, making it clear that strategic planning is not a short-term or phased task but a long-term effort that should be approached from the perspective of establishing a comprehensive organizational system. Chapter 7 lists complete strategic planning proposals from several well-known companies, aiming to provide managers with a comprehensive and in-depth understanding of what a strategic planning proposal includes or how to write a thorough strategic plan report through case studies.