Experiential Training in Strategic Management

Author: Cisciano
Publisher:
Publish Date: 2003-07-01
Features: One prominent feature of this book is its emphasis on the participation and teamwork in the learning process, while also considering the fun and diversity of classroom teaching. The cases are all drawn from the practices of representative enterprises in various industries in Europe and America in recent years, making them highly practical and inspiring. The industry survey templates at the back of the book also provide managers with a reference and analytical framework for collecting and organizing relevant information and grasping industry development trends. Through the practice of 17 strategic unit cases, the book introduces the concept of strategy, methods of strategic formulation, and the challenges faced in implementing strategy in a step-by-step manner. One prominent feature of this book is its emphasis on the participation and teamwork in the learning process, while also considering the fun and diversity of classroom teaching. The cases are all drawn from the practices of representative enterprises in various industries in Europe and America in recent years, making them highly practical and inspiring. The industry survey templates at the back of the book also provide managers with a reference and analytical framework for collecting and organizing relevant information and grasping industry development trends. This book is suitable for undergraduate and graduate students in management majors, MBA, EMBA students, as well as business management personnel of enterprises.