Learning Organization R&D Team Management Guide

Author: David Matheson
Publisher:
Publish Date: 2003-08-01
Features: The target audience of this book is executives who are concerned about creating value through the renewal and growth of their companies. Although the book uses new technologies, new products, and new processes as examples, it is relevant to anyone involved in strategic business decisions. It provides both practical tools and fundamental principles for these individuals. Through research and consulting with numerous global companies with strong R&D capabilities, such as HP, 3M, Merck, Procter & Gamble, DuPont, Monsanto, and AT&T, the book demonstrates how senior managers can significantly improve their companies' return on investment in R&D and technology. The book offers a new perspective on corporate decision management. It identifies the key practices that drive companies to develop a large number of successful products and services, proposes nine principles of smart R&D, and emphasizes that only through trained decision-making and a value-creation culture can appropriate choices be made regarding R&D rules, portfolio management, and product strategy. The book clearly illustrates that changing the decision-making process is an effective means of transforming culture, improving R&D, and enhancing corporate performance.