Supply Chain Management -- Strategic Planning and Operations

Author: Sunil Chopra
Publisher:
Publish Date: 2003-02-01
Features: Emphasizes the understanding of three key areas and their interrelationships— the role of supply chain strategy, the critical drivers of supply chain operations, and the analytical tools and techniques for supply chain analysis. Through numerous case studies, it helps readers further appreciate how effective supply chain management can be a highly competitive advantage for companies. It also highlights the importance of e-commerce analysis and its role in improving supply chain operations across different industries. Written specifically to cultivate senior professionals in business management, it aims to equip them with the ability to independently develop supply chain management strategies, planning, and operations. Sunil Chopra and Peter Meindl are professors at the Kellogg Management Institute, Northwestern University, specializing in logistics and supply chain management.
Target Audience: Entrepreneurs and managers of Chinese and foreign enterprises, economics and management researchers and educators, and theoretical publicity workers.