Top Marketing (China Marketing and Planning Elite Forum)

Author: Chen Fang, Tan Huoxin (Editor), Yin Zhenghong (Editor)
Publisher:
Publishing Date: Not available
Features: "China Marketing and Planning Elite Forum" is a collection of classic works in Chinese marketing and planning in the new century and an excellent textbook for the current Chinese local marketing and planning culture. Based on the rich practices of numerous elites, it summarizes, refines, and organizes the successful experiences in Chinese marketing and planning, condensing the insights of China's marketing and planning elites. It serves as a practical guide for developing China's market economy. "China Marketing and Planning Elite Forum" is a stage for Chinese marketing and planning elites. The forum gathers original works, reflecting the innovative spirit of Chinese marketing and planning elites in the context of China's national conditions. It is committed to building a local Chinese marketing and planning cultural system and holds significant guiding meaning for the development of marketing and planning practices in Chinese enterprises. The works selected for the forum avoid empty preaching; instead, they are grounded in numerous famous Chinese marketing and planning cases, deriving rigorous marketing and planning theories and scientific methods. The forum does not resort to obscurity; it uses simple and fluent language to lead people into the realm of scientific marketing and planning, allowing them to learn and benefit while enjoying the process. Although the forum is a theoretical collection, it lacks the rigidity of theory. It is an engaging and instructive textbook for marketing and planning professionals to learn about China's market economy and marketing and planning theories.