Strategic Planning Methodology (China Marketing and Planning Elite Forum)

Author: Chen Fang (Author), Tan Huoxin (Editor), Yin Zhenghong (Editor)
Publisher:
Publish Date: 2006-01-01
Features: Building a cultural system for local marketing planning, focusing on the wisdom crystallization and practical truths of elites! "China Marketing and Planning Elite Forum" compiles the classic works of Chinese marketing and planning in the new century, serving as an outstanding textbook for the current local Chinese marketing and planning culture. It is grounded in the rich practices of numerous elites, summarizing, refining, and organizing the successful experiences of Chinese marketing and planning. It gathers the profound insights of Chinese marketing and planning elites, serving as a practical guide for developing China's market economy. "China Marketing and Planning Elite Forum" is a stage for Chinese marketing and planning elites. The forum collects entirely original works, reflecting the innovative spirit of Chinese marketing and planning elites based on their understanding of the national conditions. It is committed to building a cultural system for local Chinese marketing and planning, holding significant guiding significance for the development of marketing and planning practices in Chinese enterprises. The works selected for the forum avoid empty preaching, drawing on extensive famous Chinese marketing and planning cases to derive rigorous marketing and planning theories and scientific methods. The forum does not resort to obscurity; it uses simple and fluent language to guide people into the realm of marketing and planning science, allowing them to learn and benefit while enjoying the experience. Although the forum is a theoretical collection, it avoids the rigidity of theory. It is an engaging and lively textbook for marketing and planning personnel to learn about China's market economy and marketing and planning theories.