How to do big advertising

Author: Liang Ting-Jia
Publisher:
Publish Date: 2004-05-01
Features: The interview subjects of this book cover a wide range of fields, with discussions on experiences from different professional areas. It helps to gain a deeper understanding of the uneven gaps in Taiwan's advertising industry. Through in-depth and comprehensive writing, the book is highly valuable for learning and reference. The book provides a delicate portrayal of Taiwanese advertisers, highlighting their professionalism in work but also revealing their lack of life planning and organization, which is worth reflection and improvement. The book's predictions about the trends in the Chinese mainland advertising industry are not alarmist. If change is desired, Taiwanese advertisers must engage in more in-depth communication and enhance their diverse adaptability, inclusiveness, and leadership skills. It is believed that this will create an opportunity to turn things around. The book is highly suitable for advertisers, marketers, media communicators, and other industry professionals who wish to develop in the Chinese mainland. By carefully reading it, they can avoid excessive concerns and isolation after arriving, and become the admirable and enviable Taiwanese advertisers who excel both in work and in life.